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So, you’ve decided to use WordPress to create a website that fits your business or blog. This comes with a big choice: will you develop the website design and website maintenance plan or should you outsource it? Actually, there are a lot of reasons you should choose to outsource web design and development related tasks to an outside, professional party. Here, we’re going to take a look at some of the top reasons.
1. You Aren’t Sure How to Develop a Website
This is a big one and probably the most obvious reason to work with an outsourcing company.
Just because you have an idea for a website doesn’t necessarily mean you know how to develop it. This can particularly be a problem if you’re using it to market your business or attract more readers to a blog. You need the website but your professional specialties lie elsewhere.
This is where IT outsourcing companies come in. Someone who knows how to develop a website from the ground up can help you bring your website idea to life. They can also ensure that the website is effective and easy for users to operate.
2. You Don’t Have the Time
Even if you know how to develop a website, it’s a process that takes a lot of time. So, if you’re busy with other responsibilities, it can take quite the effort to balance them with building a website.
To save you time, you can hire a professional to do the dirty work for you. This way, you can focus on your pre-existing responsibilities. For instance, if you’re running a business, you won’t have to take a break from that or spread yourself too thin if you outsource your website development.
3. WordPress is Constantly Changing
WordPress has a robust community and it’s constantly undergoing updates and adding new plugins. Even if you get the hang of WordPress, you might get confused or fall behind when new concepts are added.
This is a reason to get help with website development but it’s an even bigger incentive for hiring a company to help with website maintenance. This can help you keep up with the developmental changes your website will need over time.
This is one of the main ideas behind an ongoing WordPress maintenance package. These packages range in sizes and might include services such as WordPress core and plugin updates, website development, and content management. They can also help you manage the ongoing aspects of website design and it’s implementation.
4. It Saves You Money
This might seem confusing at first. After all, if you make your own website, wouldn’t it be cheaper than hiring someone to do the job for you?
In the long run, if you make a mistake in building your website, it’s going to cost you quite a bit. Not only will it cost money to outsource site repairs later, but you’ll also lose any profit that could have been earned while your website was broken.
Outsourcing your WordPress website is usually much less expensive than hiring an in-house team as well. Instead of an hourly wage, you can typically outsource tasks like development and maintenance for a flat monthly fee. If you are only looking for initial WordPress development services and are going to take care of ongoing site maintenance personally, it’s also less costly to outsource singular projects than taking on a short-term hire.
5. Professionally Optimized Web Content
You can make an amazing website but it doesn’t matter if no one ever sees it. To make sure websites are found, they need to be optimized.
Most people aren’t going to filter through page after page of search results. In fact, over 67% of clicks on search engines only range within the first five results. The websites on the first page of a search get about 95% of traffic. If your website is on even the second page, your chances go down significantly with only about 5% of website traffic retained here.
There are a lot of features of search engine optimization that need to be addressed. The most obvious point is that the website is well designed and easy to use. This means that it’s important for users to be able to find what they need and the website needs to be quick enough so that they don’t have to wait. If users have to wait, they’ll leave the site.
That being said, search engines will often judge a website based on how long consumers stay on the page. If someone were to click on and immediately leave your website because it won’t load or because it isn’t mobile-friendly, the algorithm will push your site down.
Then, there is the task of optimizing the content within the website as well. You want to use the right keywords and use internal links to keep users on your website even if they’re done with the specific page they came to see.
This list could keep going but it’s just as well to sum it up to one point: optimizing a website can be a tedious task. If you aren’t sure of all the rules, it can be easy to slip up and end up with an incorrectly optimized site. To make things simpler and to make sure your website gets the attention you need it to, it’s a good idea to reach out for WordPress website help.
6. Access to Fast Solutions
When something goes wrong with your website, you might find yourself combing through it to find out what went wrong or what needs to be updated. If you aren’t a trained IT tech, this can be a matter of trial and error. This process can take up a lot of your precious time.
When you work with an outsourcing company, you can quickly contact who you’re working with to ask them what the problem is and what’s causing it.
If you’re working with WPDandy, you can find answers immediately by contacting our customer service. Much more, each client is matched with a personal developer. You can reach them directly and expect a swift response and necessary edits made to the website within 24 hours. The customer service is available 24/7, 365 days a year. So, you don’t have to worry about waiting hours or days just to get your problem solved.
7. Keep Up with Competitors
To run a successful and profitable business, it’s crucial to stay ahead or at least on the same footing as your competitors. So, if you’re trying to DIY your website while your competitors are outsourcing their WordPress related tasks to and WordPress outsourcing company offering WordPress web development services, you’re going to fall behind.
If your competitors’ websites are professionally done and polished and yours isn’t, it’s going to be difficult to keep up. On the other hand, if you were to get WordPress website help and your competitors don’t, you’re likely to stand out from the crowd in a positive light.
In a less direct light, you need to focus your full energy on running your business. You can’t do that if you’re spending all your time trying to learn to design a website or to support it. When you outsource these tasks, you can devote yourself to an owner and managerial role. It’s the same concept as hiring a full employee under you to take care of projects that you don’t have time or don’t know how to yourself.
8. Your Website Is More Than an Arm of Your Business
It’s a rather large misconception at this point that a company’s website is only an arm of your business. Websites have become less of an arm and more of a second face to your business.
We live in a world where many are shopping and browsing online. So, when you have a website, you can expect many of the new customers who see it to have never seen your physical location before. This makes your website the first impression they get of your website.
This is another reason you want a great website off the bat: you need to retain the traffic you receive. By some estimates, it can take up to six times longer to get a new customer than retain an existing one. This makes loyal customers incredibly valuable.
9. You Need Your Website to Be One-of-a-Kind
There are plenty of website templates out there and, if you’re new to website creation, your first few tries are likely to be pretty standard. However, a cookie-cutter website won’t stand out to customers even if it is technically effective.
You need your website to stand out in customers’ minds and be memorable enough for them to come back to. It also helps to offer a more personalized feeling to your website. This is where many self-designed websites fail. They focus so much on efficiency that they don’t focus as much on individual customer experience.
By some polls, about 73% of consumers say they prefer brands that personalize their experience with the company. A way that many corporations do this is to suggest similar items that the customer might be interested in. Amazon is the biggest online retailer right now and they’ve nailed this style.
For instance, if they order a dress, the site might suggest more dresses or shoes that match it. This is not only a way to show the customer you’re paying attention to what they’re buying, but you’re enticing them to buy more from you. If you aren’t running a retail firm, you can still use this idea. Blogs use it a lot by adding recommended reading links to the bottom of their posts.
Much like search engine optimization, algorithms like these can be tedious to learn if you aren’t already well-versed in web design. This is another reason to reach out for WordPress help rather than trying to go at it alone.
10. Immediate Responses
This is a point that comes down to WordPress website maintenance services rather than initial site development but it’s worth noting. But, if there isn’t a customer service source installed on your website, you can be in big trouble.
You can simply have a space for an email exchange but this has become a little outdated. One poll found that 82% of customers want an immediate response to their sales inquiries. This is solved by many websites through an automated messaging system. These usually come up in the corner of the open window and either open with a greeting or prompt to ask any questions you might have.
Of course, these aren’t operated by a live person. It would be impossible for someone to send a personalized message to everyone who visits the page. Popular websites especially would struggle to keep up with the high volume of traffic. These are made to prompt questions, answer some of the simple ones, and notify customer service if extra help is needed.
Offering generic customer service isn’t enough, though. Good customer service goes a long way. Around 80% of consumers say they’ll stop doing business with a company if they’re treated poorly by customer service.
To make sure these chats are implemented correctly, it’s, once again, a good idea to reach out to an outsourcing company. Implemented incorrectly, these services can be unresponsive to customers or fail to notify customer service representatives in a timely manner. If this happens, you’re going to leave a bad impression and you’re likely to lose customers.
Live Chat has been added as a plugin on WordPress. So, this is a good moment to point out that WordPress management services can help you manage plugins as they’re updated. As a result, you have your website run more efficiently and smoothly.
There are a number of reasons to outsource your WordPress website development to an expert agency. All in all, it’s simple, efficient, less expensive, and it often yields more professional results. Outsourcing to a WordPress expert can help increase the attention your business garners by helping you gain and retain online traffic.